Qaleh Bala Village Takes a Big Step Towards Global Markets / Specialized Digital Marketing Workshop Held to Develop Tourism
The head of the Cultural Heritage, Tourism, and Handicrafts Department of Shahroud County announced the holding of a training workshop on familiarization with digital and electronic activities in the tourism target village of Qaleh Bala. ... The Shahroud County official concluded by noting: Holding this course is a step towards transforming Qaleh Bala into a smart tourism destination, and the goal is...
According to the reporter of Mirath Arya, Rezavian said on Sunday, May 23, 2026: In line with empowering local communities and with the aim of maximizing the unique tourism and handicraft capacities of the region, a specialized digital marketing workshop was held to enhance the digital knowledge of the residents.
The head of the Cultural Heritage, Tourism, and Handicrafts Department of Shahroud County added: Given that Qaleh Bala is on the valuable path to world registration, equipping local activists with modern tools for interaction with international tourists is an unavoidable necessity.
He emphasized the vital role of cyberspace in introducing the visual and cultural identity of the village, stating: The training provided in this workshop was designed with a localized approach so that the activists of ecotourism accommodations and small business owners can introduce and offer their products and services beyond geographical borders and with global standards.
Rezavian listed the main topics of this training course as storytelling to attract cultural tourists, e-commerce solutions for direct product sales and elimination of intermediaries, as well as the importance of digital trust-building management and recording feedback on global platforms, and stated: Active presence on international tourism maps and platforms is one of the key components in obtaining the necessary scores for the final evaluations of world registration.
The head of the Cultural Heritage, Tourism, and Handicrafts Department of Shahroud County concluded by noting: Holding this course is a step towards transforming Qaleh Bala into a smart tourism destination, and our goal is for local businesses, while preserving the authenticity and identity of the village, to be able to display a successful model of integrating ancient heritage and modern technology by utilizing new technologies in reservation management and personal branding.