Qaleh Bala Women's Leap to Conquer National Markets / "Borina" Reaches Its True Position with a Cooperative Structure
The head of the Department of Cultural Heritage, Tourism, and Handicrafts of Shahroud County announced the formation of the "Borina" women's cooperative in the global village of Qaleh Bala.
According to the reporter of Miras Arya, Seyyed Mohammad Sadegh Razavian, on Sunday, June 7, 2026, said: The women of Qaleh Bala village have always been pioneers in preserving and promoting cultural heritage, and now, by synergizing within the framework of the "Borina Women's Tourism and Handicrafts Creative House," with a structured and economic approach, they are transitioning from micro-activities towards sustainable and systematic businesses.
The head of the Department of Cultural Heritage, Tourism, and Handicrafts of Shahroud County added: The formation of this cooperative, which is currently undergoing its legal registration process, provides a suitable ground for targeted production, branding of local products, and direct, unmediated introduction of the handmade crafts of the women of this village to larger markets.
He emphasized: This organization heralds the emergence of a serious hub in the region's handicraft economy.
Razavian stated: Participation in provincial and national exhibitions is, beyond product introduction, an arena for showcasing Borina's authentic art and visual identity, and the active women of this cooperative, relying on innovation and self-belief, intend to establish the name and artistry of the women of Qaleh Bala beyond the village's geographical borders and on a national scale as a symbol of quality and authenticity.
The head of the Department of Cultural Heritage, Tourism, and Handicrafts of Shahroud County elaborated: The development of handicrafts in Qaleh Bala is fully aligned with the criteria of "Best Tourism Villages" (UN Tourism), and the creation of such a value chain by the local community not only helps in the preservation of traditional arts but also leads to the strengthening of tourism economy and the increase of the local community's resilience.
He concluded by noting: The Department of Cultural Heritage of Shahroud County, while fully supporting this intelligent movement, hopes that the Borina cooperative will become a successful model for the economic empowerment of women in other tourism villages and will pave a bright path for sustainable employment and the introduction of the exquisite arts of the Shahroud region to the national community.